It’s a pleasant thing to see how us ‘seniors” as now increasing in population when it comes to online usage. Unlike before when others thought that the internet is a very alien thing and would not even have a chance of using it. Now, we use online for so many things and we enjoy every minute of it as well.
Of course, men has different taste, interests and hobbies as compared to women. So we can safely say that the “senior” batch of the online domain has common interest as well as differences. Let’s try to tackle them one by one to fully understand how internet usage for people over 50 go about the online world.
How “Sliver Surfer” Seniors Increase By the Years
There has been a significant growth in numbers for “seniors” who are using the internet each year. According to a certain study, from the 2009 to 2011 time-frame, there has been a total of 150% increase on the use of internet by seniors at the age of 65 and above. This growth shows how willing and acceptable to change we are to the fast-paced internet world.
If broken down, the total 150% elderly population has two major reasons for using the internet. The first is using the web for daily usage such as online searching, errands and the likes. This comprises the 71% of the total 150% that was previously mentioned. Along with the daily use of the internet, the 71% is further broken down to a total of 34%. This percentage is solely used for social media purposes.
In an average of four people using the internet, there is one senior included in the count. It only goes to show that the elder portion of the community are much more confident and knowledgeable in using the web. It is safe to say that we are getting used it more and more as time passes on.
What Men and Women Both Search For
One of the main reasons why we still studied and learned how to use the internet before was to keep in touch with our loved ones. Especially those who are miles and miles away from us, social media is the easiest way to contact them.
That is why applications such as Skype, Messenger, Viber and the likes are a must for us. Not only is it free but at the same time you can even message, voice call and even video chat with them. It is also easy to use and understand which is perfect for us.
Other interest that the elderly population enjoy to search are leisurely thing. One good example are cruises and travel tours. It’s only obvious that we are at the time of our lives where we need to enjoy the fruits of our labor and enjoy our life. What better way to do it than by going out and enjoy the scenery of the places that you would want to go to.
Another common search that both sexes search for are health related topics. They either look for causes of certain diseases or share their own experiences about it. They also use the web for bill payments, health insurances and the likes. It is easier for them to do a transaction and at the same time, they would not need to go outside to do it.
What Men and Women Prefer
When it comes to female interest, it mostly in line with beauty, fashion and household products. But the most searched among the three is probably fashion. There is a growing trend of fashion online websites that cater to more mature audiences. Their target market are women with the age range of 65 and above.
Household amenities web searches are mostly on tips on how to do household chores more easily and cooking guidelines and recipes. The final topic usually focus on how they can maintain their youthful glow using all-natural ways.
Men on the other hand search for political topics, results of games and handy-man tips for household fixes. They are also mostly the ones who research for health related topics. Because of this, doctors made several applications and websites to help them with their queries.
According to a study conducted, majority of the elderly population who uses the internet is composed of men rather than women. Meaning, men are more actively participating in online searches. On the other hand, women are more active with social media as compared to men.
Regardless of who is more active when it comes to online access, what is important is that elderly clusters are actively participating in it. They are no longer afraid of the web. Instead, they use it for their advantage, comfort, and cure for their loneliness. Most especially, they use it to keep their loved ones close to them.